![]() ![]() OMNI uses proprietary agile ID which links the identity of the user across multiple data sources such as psychographics, socio-demographic, and census. Scalpel pools from several sources of data, including OMNI, Omnicom’s proprietary stack of audience, demographic, interest/affinity data that can precisely build, understand, and compare custom audience segments to improve marketing campaign performance with individual-level data. Data enables us to combine precision with brilliant ideas.” “In order to win today, clients need to be razor-sharp they need to use a scalpel to carve out the path forward,” says Jill Nykoliation, CEO of Juniper Park\TBWA. Its unique approach stitches together the right brain principles of data-driven 1-2-1 marketing with left-brain global cultural intelligence, to create disruptive experiences for brands. Scalpel uses Disruption® to sharpen marketing. TORONTO – Today, Juniper Park\TBWA, The Disruption ® Company, is excited to announce the launch of Scalpel – its new precision marketing practice created to help brands cut through the clutter in our digital multi-channel world. New precision marketing practice officially brands the agency’s evolution to data-driven marketing. ![]()
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